Action Research

From Passive Data Collection to Active Engagement and Deep Insight

Are you looking for answers to questions that go beyond numbers and surveys? Do you want to uncover the deeper stories and experiences behind the data?

Our action research redefines traditional methods—we immerse ourselves in the field to truly understand what’s happening.

What is Action Research?

Action research is a dynamic research method where we actively participate in the process rather than observing from the sidelines. We integrate research and action into a continuous cycle, collecting data while simultaneously conducting experiments and interventions. This approach allows us to uncover underlying issues, identify what works, and determine areas for improvement.

How Do We Apply Action Research for You?

What you can expect

We recognize the value in diverse perspectives and bring them together.

We immerse ourselves in the field and actively participate.

Research and action continuously alternate, leading to increasingly deeper insights.

Action Research in Practice: Milobi in the Tarwewijk

In collaboration with artist Naomi King and residents of the Tarwewijk:

We painted the old ABN AMRO building together.
We integrated research into the creative process.
We engaged in conversations with residents and bystanders while painting.
We uncovered hidden perspectives and stories.

The result? Unique insights that traditional research methods would have overlooked—a deeper understanding of the neighborhood that led to more effective and widely supported interventions.

Discover What’s Really Happening and What Truly Works

In a complex world, challenges call for new research methods. Our action research ensures that you not only understand what’s happening but also learn how to respond effectively—with solutions that truly align with people’s real needs and desires. By taking action instead of just talking.

Ready to look beyond the numbers and uncover what really matters?

Get in touch for a free strategy session and discover how our action research can elevate your projects to the next level.